Wednesday, November 25, 2015

Balance of Development

Balance of Development

Lord Buddha taught us Nobel truths. Life is suffering. Suffering is caused by craving. Suffering can be overcome and happiness attained when we give up useless craving by following eight fold path of Perfect Understanding, Perfect Thought, Perfect Speech, Perfect Action, Perfect Livelihood, Perfect Effort, Perfect Mindfulness and Perfect Concentration.

It is said that expectation reduces joy. But look at the people around, they are craving and are full of expectations. Their desires and demands are endless. The family head, village-town head, State head, Country head, all heads are getting mad in meeting with their unlimited desires. Development is the key agenda for all. And the world of advertisements is adding fuel into the fire, increasing their desires endlessly.

Advertisers spending will reach to $600 billion in 2015. US, China, Japan, Germany and UK are the lead countries and Brazil, Canada and Mexico are also growing its share. US dominate the world with 32% share. Mobile advertising is 10% of the total at present will account for 22% and its share in digital advertising will cross 50% in 2018. The list of country and companies following the path of advertise mania is increasing. Produce, market and get them consumed is the motto of all.

In the name of quality of life, the environment is pushing the people for spending more and more to fulfill their desires of physical comforts. It demands more income, requires more economic activities, and ultimately put more stress over the natural resources. We are exploiting natural resources without their rejuvenation. 

Living in poverty and craving for the minimum needs of food (Roti), health (Dava) and shelter (Makan) with limited and seasonal activities may be called "tamas", the under utilization of human and natural resources. 

And running the world like a machine to meet with the craving of people, by over exploitation of resources, creating stress all-around may be called "rajas". The run is for what? Who knows, the bauxite exported from our coast to China, make crafts, may be exported to our neighbour and may be a cause of worry to us at the border. East India Company made us dependent for 190 years. The multinationals at present has made the world a global village and making the people dependent of their products. The world is going into the trap of economic slavery.

The balance of life is in "Satva", the balance of both, providing basic quality of life to the people, with more than hypo active world of "Tamas" and less than the hyper active world of "Rajas".

Instead of driven by the forces of advertisements, or chasing the western life style, can't we make the balance in life with do's and don't and attend the reasonable desires of the people by using the treasure of natural resources to the level of rejuvenation and accordingly run the train of development in a right gear?

After all what is the purpose of life? 

सर्वे भवन्तु सुखिनः सर्वे सन्तु निरामया। सर्वे भद्राणि पश्यन्तु मा कश्चित् दुःखभाग् भवेत्।।

(सभी सुखी होवें, सभी रोगमुक्त रहें, सभी मंगलमय घटनाओं के साक्षी बनें और किसी को भी दुःख का भागी न बनना पड़े।)

25 November 2015


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